David Dai is a graphic designer currently working at Pentagram and previously at Frere-Jones Type. His studio work includes visual identity projects across culture, fashion, and technology, with clients such as the St. Louis Symphony Orchestra, Alexander Wang, and the Mozilla Foundation. He builds brand identity systems using custom typography as a structural foundation. He holds an MFA in Graphic Design from Yale University, and his work has been recognized by Tokyo TDC, New York TDC and AIGA.